Your Source for All Types of Commercial Vehicle Wraps in Vancouver
We know it’s not just a sign, it’s your business.
Make the Most of Your Vehicle Wrap
While most business owners make use of television and radio ads to promote their business, some have discovered the powerful marketing capabilities of vehicle wraps such as a van wrap or a truck wrap. If you are one of the many businesses in the Vancouver area looking to increase your revenues, perhaps it’s time you consider investing in wraps.
Read on to find out how you can maximise your earning potential with a commercial vehicle wrap and choose to learn how you can work with the best signs and graphics company Vancouver has to offer.
Benefits of Advertising with a Commercial Vehicle Wrap
If your business involves shipping goods from one location to another, chances are you own more than just one delivery vehicle, but even if it doesn’t there’s a good chance you own at least a company vehicle that a manager drives or that the employees use to go to work every day.
The sides of these vehicles make great mobile advertising space for several reasons and one primary reason is that you own this space. You don’t have to make recurring payments to a radio station or a television network so they can run your ad for a certain period. With a commercial vehicle wrap, you only pay for having it designed and installed once and it can last for seven to ten years unless you decide to have it replaced sooner. But within those years, people will have seen your fleet and learned of your products and services on highways, while they’re stuck in heavy traffic or while your vehicles are parked somewhere. Without a doubt, advertising with a fleet wrap is the most cost effective way of raising brand awareness and increasing your revenues.
How to Ensure Your Fleet Wrap Works for You
But just because you’re sold on the idea of advertising with wraps doesn’t mean you should simply pick any sign company in Vancouver to have your fleet wrap designed and installed. There are several things to consider ensuring that this mighty mobile advertising mechanism works for you and can help propel your business to new heights. After all, you are going to invest a considerable amount of money here and the last thing you want to happen is to see that money go down the drain.
Here are four simple ways to ensure your fleet wrap works for you.
First, consider what you want to achieve with your commercial vehicle wrap. Do you want it to draw customers to your business establishment and make a purchase or would you prefer them visit your website and book your service online? If you want them to come to your store, then perhaps it would be a good idea to highlight your store’s physical address. If you want them to book online, then having your website in the details would be a nice idea.
Second, have your wrap designed by a professional graphic designer. If you have an in-house artist who can do the job then great. If not, then you can always choose from among the sign companies in Vancouver who have experienced graphic artists in their team. Remember, this is going to be seen by a lot of people, most of whom are potential customers ready to take out their wallet or pick the phone up to do business with you. The images, colours, and information used on your vehicle wrap must all work together to achieve the goal you have in mind.
Third, choose the right company. With all the signs and graphics companies Vancouver has in store for you, it’s very easy to end up working with those that advertise attractive offers but deliver poor results. It wouldn’t take too much of your time to conduct a little research and learn more about two or three companies that have been in the industry for some time. If they have several years of experience, there’s a good chance they have developed a deeper understanding of the local market and therefore know how to help you with your objectives.
Lastly, make sure your vehicle wrap is well maintained and looking fresh always. On average, digitally printed vinyl wraps last for 5 to 7 years outdoors in the sun or rain, but they may never reach the lifetime if you don’t take the necessary measures to keep them looking their best. Using a high-pressure sprayer to clean your vehicles or taking your fleet to an automatic car wash that uses bristles to brush away dirt and grime is a sure way to wear or tear your vinyl wrap.